THE RISE OF THE MEANINGFUL ECONOMY where the world is going and new opportunties for value creation are found

Mark Drewell and Björn Larsson´s ground breaking insights (based on big data) in The Rise of the Meaningful Economy (published on Amazon), is an inspirational story for our times;

  • Despite the regular mostly negative daily news, beneath the surface we see an emerging megatrend. More people than ever before are seeking to create a positive future.
  • We aspire to live meaningful lives and express that in our economic decision-making.
  • We are changing what we buy and from whom, how and where we work, what we do with our capital, how we design and run organizations.

Therefore, all organisations benefit from knowing about The Meaningful Economy and learning about new opportunities to create value.


Mark Drewell and Björn Larsson are experienced presenters. Their style is facts-based, warm, and as interactive as time permits. Their many audiences generaly feel they have gained a new perspective that will stay with them for life, as well as practical insights they can put to immediate use, both in their professional and personal lifes.

Mark Drewell and Björn Larsson are in particular appreciated as context setters opening bigger meetings, setting the scene for what is to come. They have been the opening key-note for 5000 pax at STHLM TECH FEST, 300 pax at Association of the Luxembourg Fund Industry AGM, Luxemburg, for 300 pax at Media for Impact Summit, New York, etc.

Mark Drewell and Björn Larsson as the opening key-note at STHLM TECH FEST.


Mark Drewell and Björn Larsson are both long-term members of President Bill Clinton´s Global Initiative (CGI), senior partners with The ForeSight Group, which founders co-operated with legendary John Naisbitt on Megatrends, today 15 million copies sold.

The Rise of the Meaningful Economy was reviewed by the former values co-ordinator with the World Bank, Richard Barrett: ”Finally, a framework for our economic future that we can all embrace; a must read for everyone in business and politics”.


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